Our radio campaign promoting radio promotes a new approach to casting, too.


Pirate is writing and producing a radio campaign promoting radio. 

We figured a radio campaign designed to boost radio ad sales is something our beloved acting community could really benefit from. So when Fred Mathewson called from 680News, we jumped at the opportunity to help.

The idea for the campaign goes something like this:

"If nobody listens to the radio anymore, then I guess we can say whatever we want on the radio and nobody will be the wiser."

The first piece of creative out of the pipe is a :60 second spot requiring four talent. When was the last time you heard those words used in the same sentence?

Here's another: C-a-s-t-i-n-g.

The budget for this job is très tight, but rather than throw in the towel and pull demos like everybody else these days, we reduced our associated costs by limiting the casting to just four groups of four. No cattle call here, just sixteen of the best actors we knew for the parts.

A shorter list of candidates meant we could give the actors something you don't see in conventional castings anymore. Namely, more than two minutes to wrap their heads around the part. In fact, each group was given 30 minutes to make the script their own. And all four parts were on the floor auditioning at the same time to further save time, clock performance, judge pace and flow, encourage ad-libs, banter and laughs.  

Associate Director Jeff Pustil led the charge with Jess and Aaron providing technical and logistical back-up. Goudie just did what he does best—sat back, laughed and enjoyed. 

Said Goudie:

"Isn't it amazing what can happen when you actually let actors act?"

Picking four from this power pack of talent was downright evil! Who got the part? You'll just have to listen to the radio to find out. (We're pretty sure you'll know the ad when you hear it.) With any luck, it works and we'll get to do more. 

Special thanks to our gifted participants: Sergio Dizio, Rick Waugh, Nicola St. John, Al Catlin, James Gangl, Phil Williams, Mariea Vacratsis, Linda Ballantyne, Calwyn Shurgold, Bruce Hunter, Marsha Mason, Carman Melville, Mike Kiss, David Sparrow, Angela Mairano and Carolyn Scott. 


Broken Hartman

Phil remains one of our all-time Saturday Night Live favourites. Here's the audition that got him that gig. Sadly, Phil's career and comedic brilliance was cut short in tragic fashion. 

"I wanted to do [SNL] because I wanted to get the exposure that would give me box-office credibility so I can write movies for myself." 

Where will your next audition take you? 

Spotlight: Doug Murray. Literally.

It would seem that Toronto's own Doug Murray is a popular choice for more than just commercial voice-overs these days. That's because Doug just starred alongside the likes of Mark Ruffalo, Rachel McAdams, Michael Keaton, Liev Schreiber and John Slattery in Spotlight. Directed by Tom McCarthy with screenplay by Tom and fellow writer Josh Singer, Spotlight is up for best picture at this year's Academy Awards. We loved it. Almost as much as we loved watching Doug hold court in this highly entertaining newsroom drama.  Kudos Canellos! 


Get comfortable. We hope this blog becomes a place where actors come to keep tabs on their fellow voice, stage and onscreen actors' whereabouts and what-abouts. We also hope it becomes a place where wise creatives come to put aside preconceived notions of what is in favour of discovering all that can be in the land of voice talent. Enjoy and if you have any suggestions, comments or otherwise, don't be shy.